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FLAVR Privacy Policy

Privacy Policy

 

BACKGROUND:

 

FLAVR FOODS LTD understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, www.flavrfood.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with Our obligations and your rights under the law.

 

Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is requested.

 

Policy Version: 1.05

Last updated: 15/05/2020

 

 

  1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings:

 

“Account” Means an account required to access and/or use certain areas and features of our Site;
“Cookie” means a small text file placed on your computer or device by our Site when you visit certain parts of our Site and/or when you use certain features of our Site. Details of the Cookies used by our Site are set out in Part 14, below.
“Cookie Law”

means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

 

“we”, “us”, “Our” Means the company; FLAVR FOODS LTD

 

  1. Information About Us

Our Site is owned and operated by FLAVR FOODS LTD, a Limited Company registered in England under company number 11514224.

Registered address: Jervis Lodge, Jervis Court Lane, Southampton, SO32 2QP

Address: Nexus Building, Discovery Way, Leeds LS2 3AA

Data Protection Officer: Alexander Thorp

Email address: alex@flavrfood.com

Telephone number: 07801813678

Postal address: Jervis Lodge, Jervis Court Lane, Southampton, SO32 2QP.

We are regulated by information commissioner’s office.

 

  1. What Does This Policy Cover?

This Privacy Policy applies only to your use of our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

 

  1. What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

 

  1. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

  • The right to be informed about Our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 15.
  • The right to access the personal data we hold about you. Part 13 will tell you how to do this.
  • The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 15 to find out more.
  • The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 15 to find out more.
  • The right to restrict (i.e. prevent) the processing of your personal data.
  • The right to object to us using your personal data for a particular purpose or purposes.
  • The right to withdraw consent. This means that, if FLAVR FOODS LTD is relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
  • The right to data portability. This means that, if you have provided personal data to us directly, FLAVR FOODS LTD is using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us  for a copy of that personal data to re-use with another service or business in many cases.
  • Rights relating to automated decision-making and profiling.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 15.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves however, so please contact us first, using the details in Part 15.

 

  1. What Data Do You Collect and How?

Depending upon your use of Our Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see Part 14 for more information about Our use of Cookies and similar technologies and our Cookie Policy https://flavrfood.com/cookie-policy/.

 

 

  1. How Do You Use My Personal Data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and Our lawful bases for doing so:

 

What We Do What Data We Use Our Lawful Basis
Collect your address. your address, postcode and city. So that we may offer you and deliver our services to the correct address, provide a personalised experience, and use for marketing purposes.
Collect your email. Your email To be able to contact you, to be used for marketing purposes.
Collect your IP address IP Address. For analytics purposes, to improve the performance of our site.
Collect your name when signing up. first name, last name. So that we may offer a more personalised and tailored experience for both our product and our marketing.
Collect your phone number. Your mobile number. To offer a premium and more convenient service.
Your gender when you sign up. Gender. To analyse and understand our audience, improve our service (including our user interface experiences) and optimize content selection, recommendation algorithms and delivery.
Collection of your preferred supermarket. Your preference regarding supermarkets. So that we may offer a more personalised and tailored experience.
Collection of your preferred communication channel. Your preferred communication channel. So that we may contact you through your preferred medium.
Your consent records, cookie, tracking preferences and destination preferences. Your consent records, cookie and tracking preferences. Your consent records. To ensure we have the appropriate records of your consent for us to store your data in compliance with GDPR.
Information when you choose to provide us when using the site. Recipe ratings, comments, feedback rating. To analyse and understand our audience, improve our service (including our user interface experiences) and optimize content selection, recommendation algorithms and delivery.
We collect information about you and your use of our service, your interactions with us and our advertising, as well as information regarding your computer or other capable devices you might use to access our service. Device IDs or other unique identifiers, your interactions with our emails. Your activity on our site; including your interaction with our recipes, products, recipe methods, blogs and pages inclusive of screen recordings and mouse movements. To analyse and understand our audience, improve our service (including our user interface experiences) and optimize content selection, recommendation algorithms and delivery.
We collect information from other companies with whom you have a relationship (“Partners”). IP addresses, device IDs or other unique identifiers, as well as associated pre-paid promotion, If you completed a purchase with a fulfilment provider, the transaction value. User interface information, that support user authentication. To analyse and understand our audience, improve our service (including our user interface experiences) and optimize content selection, recommendation algorithms and delivery.
We collect your age on our surveys Your age To analyse and understand our audience in order to improve our service.
We collect your profession on our surveys Your profession To analyse and understand our audience in order to improve our service.
We collect social media channel preferences on our survey Your social media channel preferences To analyse and understand our audience in order to use the most convenient and effective channels to improve our service and ensure important messages are well received.
We collect Grocery shopping behaviour from our survey Your grocery shopping behaviour To analyse and understand our audience in order to improve our service.
We collect cooking behaviour from our survey Your cooking behaviour To analyse and understand our audience in order to improve our service.
We collect meal kit company information from our survey Your insihgts on meal kit comanies To analyse and understand our audience in order to improve and offer a more convenient and competitve service.

 

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, telephone, text message, post with information, news, and offers on Our products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with Our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.

Third Parties Segment, Amplitude, Google and whose content appears on Our Site may use third-party Cookies, as detailed below in Part 14. Please refer to Part 14 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.

 

  1. How Long Will You Keep My Personal Data?

we will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

 

Type of Data How Long we keep it.
your address, postcode and city. 2 years unless active user
Your email 2 years unless active user
IP Address 2 years unless active user
first name, last name 2 years unless active user
Your mobile number 2 years unless active user
Gender 2 years unless active user
Your preference regarding supermarkets. 2 years unless active user
Your preferred communication channel. 2 years unless active user
Your consent records. 2 years unless active user
Recipe ratings, comments, feedback rating. 2 years unless active user
Device IDs or other unique identifiers, your interactions with our emails. Your activity on our site; including your interaction with our recipes, products, recipe methods, blogs and pages inclusive of screen recordings and mouse movements. 2 years unless active user
IP addresses, device IDs or other unique identifiers, as well as associated pre-paid promotion, If you completed a purchase with a fulfilment provider, the transaction value as well as other contextual information such as timestamps. User interface information, that support user authentication. 2 years unless active user
Your age 2 years unless active user
Your profession 2 years unless active user
Your social media channel preferences 2 years unless active user
Your grocery shopping behaviour 2 years unless active user
Your cooking behaviour 2 years unless active user
Your insihgts on meal kit comanies 2 years unless active user

 

  1. How and Where Do You Store or Transfer My Personal Data?

We store or transfer some of your personal data within the UK. This means that it will be fully protected under the Data Protection Legislation.

 

We store or transfer some of your personal data within the European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein. This means that your personal data will be fully protected under the Data Protection Legislation, GDPR, and/or to equivalent standards by law.

 

We may store or transfer some or all of your personal data in countries that are not part of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein. These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that we will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:

we may share your data within the group of companies of which we are a part. Where this involves the transfer of personal data outside the EEA, Our group ensures that personal data is protected by requiring all companies within the group to follow the same rules with respect to personal data usage. These are known as “binding corporate rules”. More information on binding corporate rules is available from the European Commission.

Please contact us using the details below in Part 15 for further information about the particular data protection mechanism used by us when transferring your personal data to a third country.

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

  • limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
  • procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where FLAVR FOODS LTD is legally required to do so;

 

  1. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, If we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

 

we may sometimes contract with the following third parties to supply certain products and services.

 

Recipient Activity Carried Out Sector Location
Segment.IO Analytics Information Technology EU
Google Analytics, Marketing Information Technology EU
Amplitude Analytics Information Technology EU
Twilio Communication Information Technology EU
AWS Database, webhosting. Information Technology EU
Hotjar Analytics Information Technology EU
Facebook Analytics, Marketing Information Technology EU

 

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, Our  obligations, and the third party’s obligations under the law, as described above in Part 9.

If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 9.

 

  1. Advertising that we place on our site or on other sites
    • We also use personalised online advertising to promote our own products and services. This means that you may see advertising for our products and services on our sites and when you are on other, third party websites, including social media platforms.

 

  1. How Can I Control My Personal Data?
    • In addition to your rights under the Data Protection Legislation, set out in Part 5, when you submit personal data via our site, you may be given options to restrict our use of your personal data. In particular, we aim to give you strong controls on our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from us which you may do by unsubscribing using the links provided in our emails and, at the point of providing your details and by emailing us).
    • You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

 

  1. Can I Withhold Information?

You may access certain areas of our site without providing any personal data at all. However, to use all features and functions available on our site you may be required to submit or allow for the collection of certain data.

You may restrict our use of Cookies. For more information, see Part 14 and our Cookie Policy https://flavrfood.com/cookie-policy/.

 

  1. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in part 15.

We will respond to your subject access request within a month and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our  progress.

 

  1. How Do You Use Cookies?

Our site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us  and are used only by us . We use Cookies to facilitate and improve your experience of our site and to provide and improve our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using our site, you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us. Third-party Cookies are used on our site for analytics tracking. For more details, please refer to the table below. These Cookies are not integral to the functioning of our site and your use and experience of our site will not be impaired by refusing consent to them.

All Cookies used by and on our site are used in accordance with current Cookie Law.

Before Cookies are placed on your computer or device, you will be shown a pop up requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of our site may not function fully or as intended.

Certain features of our site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. These Cookies are shown in the table below. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below, but please be aware that our site may not work properly if you do so. we have taken great care to ensure that your privacy is not at risk by allowing them.

The following first-party Cookies may be placed on your computer or device:

 

Name of Cookie Purpose Strictly Necessary

 

and the following third-party Cookies may be placed on your computer or device:

 

Name of Cookie Provider Purpose Category
_gat Google Analytics This cookies is installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites. Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
ajs_group_id Segment.io This cookie is set by Segment.io. The purpose of the cookie is currently not identified. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
viewed_cookie_policy GDPR Cookie Consent The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
cookielawinfo-checkbox-necessary GDPR Cookie Consent This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Necessary”. Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
cookielawinfo-checkbox-non-necessary GDPR Cookie Consent This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category “Non-necessary”. Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
ajs_user_id Segment.io The cookie is set by Segment.io and is used to analyze how you use the website Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
ajs_anonymous_id Segment.io This cookie is set by Segment.io to check the number of new and returning visitors to the website. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
_ga Google Analytics This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
_gid Google Analytics This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
_fbp Facebook This cookie is installed by Facebook The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
amplitude_idundefinedflavrfood.com Amplitude This cookie is installed by Amplitude. The cookie is used to calculate visitor, session, campaign data and keep track of site usage and interactions for the site’s analytics report. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

 

Our site uses analytics services provided by google, MonsterInsights LLC, segment.IO, Hotjar, Amplitude. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling us  to better understand how our site is used. This, in turn, enables us  to improve our site and the products and service offered through it.

The analytics service(s) used by our Site use(s) Cookies to gather the required information. You do not have to allow us  to use these Cookies, however whilst our use of them does not pose any risk to your privacy or your safe use of our site, it does enable us  to continually improve our site, making it a better and more useful experience for you.

The analytics service(s) used by our site use(s) the following Cookies:

Name of Cookie Provider Purpose Category
_gat Google Analytics This cookies is installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites. Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.
ajs_group_id Segment.io This cookie is set by Segment.io. The purpose of the cookie is currently not identified. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
ajs_user_id Segment.io The cookie is set by Segment.io and is used to analyse how you use the website Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
ajs_anonymous_id Segment.io This cookie is set by Segment.io to check the number of new and returning visitors to the website. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
_ga Google Analytics This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
_gid Google Analytics This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
_fbp Facebook This cookie is installed by Facebook The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
amplitude_idundefinedflavrfood.com Amplitdue This cookie is installed by Amplitude. The cookie is used to calculate visitor, session, campaign data and keep track of site usage and interactions for the site’s analytics report. Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.

 

 

 

Our site may place and access certain first-party Cookies on your computer or device. First-party Cookies are those placed directly by us  and are used only by us . We use Cookies to facilitate and improve your experience of our site and to provide and improve our products and services. By using our site you may also receive certain third-party Cookies on your computer or device. Third-party Cookies are those placed by websites, services, and/or parties other than us . Third-party Cookies are used on our site for analytics. In addition, our Site uses analytics services provided by google, MonsterInsights, LLC, Segment.IO, which also use Cookies. Website analytics refers to a set of tools used to collect and analyse usage statistics, enabling us to better understand how people use our Site. For more details, please refer to our Cookie Policy https://flavrfood.com/cookie-policy/.

 

  1. How Do I Contact You?

To contact us  about anything to do with your personal data and data protection, including to make a subject access request, please use the following details;

Email address: alex@flavrfood.com.

Telephone number: 07801813678.

Postal Address: Jervis Lodge, Jervis Court Lane, Southampton, SO32 2QP.

 

  1. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of our Site following the alterations. we recommend that you check this page regularly to keep up-to-date.

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